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Issue 10/2000

Receive the German-language trade magazine "werbewoche" issue 10/2000 as a PDF download with the following table of contents:

PHILIPP WELTI

wants to become "not only big, but also good" with Dorland Switzerland:

PACO UNDERHILL

knows why we buy. Now the ethologist has written a book about it:

THE BEAUTIFUL SLEEP

New campaigns: Grendene Ogilvy & Mather dramatizes two heirloom axes for the new TV campaign of the luxury mattress Bico.

NZZ WITH SQUAD COMBINATION

New campaigns: Publicis advertises a combination for management job advertisements in NZZ, HandelsZeitung and Weltwoche.

STREAMIES ARE IN

New media: Streaming media users are diligent online shoppers with high purchasing power.

WHO IS UPC?

Media: Who is behind the Dutch company called United Fan Europe Communications? The solution is on

L'AGEFI IN A FRENZY

Media: Following its successful IPO, the French-speaking Swiss business daily L'Agefi is planning a monthly magazine.

MARTIN DENECKE

about Bosch & Butz and the wave of renewal that has hit LowelGGK:
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