Receive the German-language trade magazine "werbewoche" in the 1/2013 issue as a PDF download with the following table of contents:
REIN
Top 1
Quality before quantity
Top 2
Media Criticism
COLUMN
Oliver Reichenstein explains that orders trigger resistance, Anne-Friederike Heinrich reports on her life, and Theophil Butz grumbles about campaigns with falsely briefed illustrators
The Special Model Agency now offers an additional section with "handicap models" and GREAT GARBO composes the music for the worldwide SONY-NEX-5R campaign
With the "SyncBig" method from the Numéro 10 agency, transmedia storytelling becomes a new approach to communicating with customers
The advertising week has been pleased with very many attentions and good wishes for Christmas
Since the beginning of 2013, the former KSB is now called KSP and Alex Schmid brings his dialog expertise to the DACHCOM Group
Old Lady in New Media
Beat Hürlimann is pleased
Advertising law
Lottery Act
In focus
The design agency Pixeldisko accompanies companies in the field of visual communication
Werbewoche's impact check shows which campaigns perform best
NEW CAMPAIGNS
The info pages of Swiss Marketing
Publicitas Cinecom Managing Director Christian Wittmer in an interview with Werbewoche
An Werbewoche survey shows that social media have become the norm as a channel - but that doesn't mean the challenges are any less
HEADS OF THE WEEK
Pam Hügli and Diana Rossi have been companions for many years. Together they now run the communications agency Alpha 245 in Zurich
SHORTLIST
Werbewoche visited the Epiphany Conference of the Association of Swiss Media
