Receive the German-language trade magazine "werbewoche" in the Issue 1/2012 as a PDF download with the following table of contents:
REIN
Top 1
The future has just begun
Top 2
Why social media is becoming increasingly important
COLUMN
Stephan Russ-Mohl compares journalistic conflicts and scandals, Simone Fankhauser ponders the end of the world and Theophil Butz grumbles about husch husch artwork
IWC has made a spectacular start to its 2012 pilot's watch year with the presentation of the "Top Gun" collection on a replica aircraft carrier at the Geneva Watch Show this week
Creative wishes for Christmas and the year 2012
Thomas Garms, Managing Director Corporate Media Axel Springer Switzerland, talks to Werbewoche Editor-in-Chief Pierre C. Meier about his new area of business
A research project at the University of Basel is investigating whether brands rarely find the place in users' digital photo albums that is intended for them by the industry
Werbewoche's impact check shows which campaigns performed best in 2011
Jung von Matt/Limmat created a weather app for Lenzer heide, Unic developed a mobile website for Laax and Contexta transformed Grächen into an atmospheric fairytale world
Beobachter bankruptcy guide
NEW CAMPAIGNS
The info pages of Swiss Marketing
Subscription and EV prices 2012 - a survey by Werbewoche
Eight years after Tamedia launched direct booking compensation, this instrument has established itself in the market
Digital Media Trend Report
The challenges surrounding mobile will characterize the year 2012
HEADS OF THE WEEK
Graphic works made by ID Idee Design Felix Zimmermann are created at Förrlibuckstrasse in Zurich West. The former co-owner of Z.B.Werbung wants to take off again
SHORTLIST
Advertising Week visited the Epiphany Conference of the Media Institute of the Swiss Media Association
