Issue 1/2012

Receive the German-language trade magazine "werbewoche" in the Issue 1/2012 as a PDF download with the following table of contents:

CLEAN

Top 1

The future has just begun

Top 2

Why Sooial Media is becoming increasingly important

COLUMN

Stephan Russ-Mohl compares journalistic conflicts and scandals, Simone Fankhauser ponders the end of the world and Theophil Butz grumbles about shoo shoo artwork.

IWC is making an impressive start to its pilot watch year 2012, with the "Top Gun" collection being presented this week at the Geneva Watch Salon on a replica aircraft carrier.

Creative wishes for Christmas and the year 2012

Thomas Garms, Managing Director Corporate Media Axel Springer Switzerland, talks to Werbewoche editor-in-chief Pierre C. Meier about his new business area.

A research project at the University of Basel is investigating whether brands rarely find the place they deserve in the digital photo albums of users.

Werbewoche's impact check shows which campaigns performed best in 2011

Jung von Matt/Limmat created a weather app for Lenzer heide, Unic developed a mobile website for Laax and Contexta transformed Grächen into an atmospheric fairytale world.

Observer Guide Bankruptcy

NEW CAMPAIGNS

The info pages of Swiss Marketing

Subscription and EV prices 2012 - a survey by Werbewoche

Eight years after Tamedia launched a direct booking compensation, this instrument has established itself in the market

Digital Media Trend Report

The challenges around mobile will shape the year 2012

HEADS OF THE WEEK

Graphic works made by ID Idee Design Felix Zimmermann are created at Förrlibuckstrasse in Zurich West. The former co-owner of Z.B.Werbung wants to get going again.

SHORTLIST

Werbewoche visited the Epiphany Conference of the Media Institute of the Association of Swiss Media

EVENTS

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