Receive the German-language trade magazine "werbewoche" in the Issue 1/2011 as a PDF download with the following table of contents:
REIN
ITEM 1
Sound gives brands invisible power
OPINION
Hans Stutz doesn't trust the experts and Theophil Butz grumbles about election advertising
Euro RSCG has created a fresh appearance for Neue Aargauer Bank off the beaten track of bank advertising.
Ochsner Sport turns 50 and celebrates with a record-breaking campaign by Wirz
The agency Alltag has worked for the St. Gallen Textile Museum on a noble exhibition about lace with bobbin lace.
The advertising agency stylizes fast food into works of art for Bell and the agency Business + Design reduces the message for Uncle Ben's to the essentials
Manuel P. Nappo on pension funds and social media
Erdmannpeisker develops an involvement campaign for the Rhaetian Railway
Observer Guide to Labor Law
Crossmedia Award 2011
The submitted works in the area of social media
Corporate Publishing Forum
The info pages of Swiss Marketing
NEW CAMPAIGNS
Will publishers and advertisers seize the opportunity presented to them at zero hour in the e-book trade? Or will newcomers from outside the industry do the business?
Ringier and Tamedia shine with their annual financial statements
Ovomaltine's social media presence as an example of contemporary dialog with customers
The WWF's social media presence
EVENTS
HEADS OF THE WEEK
Stefan Andorfer and Denise Ender run the Davilla advertising agency, which specializes in print advertising for fashion, lifestyle and sportswear.
SHORTLIST
Werbewoche visited the Best of Swiss Web, the Media Award ceremony and theVSV General Meeting.
