Issue 1/2011

Receive the German-language trade magazine "werbewoche" in the Issue 1/2011 as a PDF download with the following table of contents:

CLEAN

ITEM 1

Sound gives brands invisible power

OPINION

Hans Stutz doesn't trust the experts and Theophil Butz grumbles about election advertising

Euro RSCG has created a fresh appearance for the Neue Aargauer Bank off the beaten track of bank advertising.

Ochsner Sport turns 50 years young and celebrates with a record-breaking campaign by Wirz

The agency Alltag has worked for the St. Gallen Textile Museum on a noble exhibition about lace with bobbin lace.

The advertising agency stylizes fast food into works of art for Bell, and the agency Business + Design reduces the message for Uncle Ben's to the essentials

Manuel P. Nappo on pension funds and social media

Erdmannpeisker develops an involvement campaign for the Rhaetian Railway

Observer Guide to Employment Law

Crossmedia Award 2011

The submitted works in the field of social media

Corporate Publishing Forum

The info pages of Swiss Marketing

NEW CAMPAIGNS

Will publishers and advertisers seize the opportunity presented to them at the zero hour of the e-book trade? Or will newcomers from outside the industry do the business?

Ringier and Tamedia shine with their annual financial statements

Ovomaltine's social media presence as an example of contemporary dialogue with customers

The WWF's social media presence

EVENTS

HEADS OF THE WEEK

Stefan Andorfer and Denise Ender run the Davilla advertising agency, which specialises in print advertising for fashion, lifestyle and sportswear.

SHORTLIST

Werbewoche visited the Best of Swiss Web, the media award ceremony and theVSV General Assembly.

EYECATCHER/JOBCHANGE

OUT

Category: Single issues

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