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Issue 1/1974

Receive the German-language trade magazine "werbewoche" in issue 1/1974 as a PDF download with the following table of contents:

Budgets - old and new

People and personal

Letters to the editor and editorial

Werner Rüegg: 40% advertise more

New; The WEMF Typology

CIPR change of power, et al.

News about the advertising effect

The in-house advertising agency

Jürg Knecht: Planning with posters

Last info: GGK as loser

Category: Single issues

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