Off The Record 29 | Podcast with Uwe Tännler, Swiss Marketing Forum
Uwe Tännler, President of Swiss Marketing Forum, is interwoven with the Swiss marketing scene like no other. As the driving force behind Marketing Day 2023, he talks about the event highlights in the video podcast "Off The Record" and reveals why it's worth stopping by the KKL Luzern on April 18.
Good news for the marketing and sales industry: Marketing Tag, with the presentation of the Marketing Excellence Award, is back in action after two years of live absence due to the pandemic. As the largest Swiss industry event, Marketing Tag 2019 was held for the last time at the KKL Luzern. Difficult times followed, and not only for the event industry. But the new beginning is approaching in big steps. The sponsor of the Marketing Excellence Award and the Sales Excellence Award will be AZ Konzept. This is an important step for the future of both awards and will have an impact on the entire industry. Anna Kohler and Johannes Hapig, Co-Editors-in-Chief of m&k advertisingweek.ch, talked to SMF President Uwe Tännler about Marketing Day 2023.