Off The Record 13: m&k / Advertising Week Podcast on #Gisler Protocol

In March 2021, Jung von Matt Limmat launched a diversity initiative, the #Gisler Protocol. Half a year later, Editor-in-Chief Anna Kohler talks to Annette Häcki and Nina Bieli in the 13th edition of "Off The Record.

Anna Kohler from m&k Werbewoche, Annette Häcki and Nina Bieli from Jung von Matt Limmat (from left to right).

Although diversity, inclusion and equality are on everyone's lips, there is still far too little of it in advertising. Sweaty, funny, clever, mischievous, gnarly men dominate advertising. Women, on the other hand, are still the rascal, the caretaker or the quiet bon vivant.

Two women want to change that and have launched the #gisler protocol in March 2021 (Werbewoche.ch reported). Anna Kohler talks to Annette Häcki and Nina Bieli from Jung von Matt Limmat.

Click here for the written interview on Werbewoche.ch (Subscription+ required).

Audio versions on Spotify and Apple Podcasts, and Podpage

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