Ad School 2023: CAS in Creation and Strategic Planning starts in August

On August 25, 2023, the next course in Creation and Strategic Planning will start at the Ad School. The curriculum is designed by top-class lecturers.

On August 25, 2023, the next course in creation and strategic planning will start at the ADC Ad School. Once again, the course will feature some of the industry's most prominent lecturers, including Peter Felser, Livio Dainese, Stefanie Huber, Dennis Lück, Grit Wolany, Imke Jungnitsch, Gordon Nemitz, David Schärer and Oliver Vedolin. Also on board are a number of well-known digital specialists, such as Tobias Zehnder, Dan Nessler or Tom Zeller.

Key content
The content of this year's course has been selected in such a way that the field of tension in which commercial communication operates today can be broadly represented and comprehensively addressed: Strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, content marketing, communications law, market and trend research, and AI in the creative process.

CAS in Creation and Strategic Planning
Students gain a comprehensive and practical insight into the creative and strategic work of communication specialists. The training includes lectures and practical work, tasks are solved independently, in teams and also in interactive exchange between the two specializations. An interdisciplinary joint final thesis rounds off the courses.

The Ad School course is recognized by the HWZ Hochschule für Wirtschaft Zürich as a "Certificate of Advanced Studies ZFH (CAS) in Creation and Strategic Planning". Admission to the Ad School is open to talented creative professionals as well as those working in strategic planning and/or consulting who have at least two years of study-relevant professional experience.

On April 4, 2023 at 6 p.m., the course will be presented in more detail with the two specializations "Creation" and "Strategic Planning". Registration and participation can take place conveniently online.

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