Romana Schmidtpeter becomes Strategy Director at Neu

Strategist and ADC board member Romana Schmidtpeter joined the Zurich agency Neu in March.

(Image: zVg.)

The Neu agency on Zurich's Helvetiaplatz is continuing to develop and is strengthening its strategy with Romana Schmidtpeter as Strategy Director. The Zurich native has many years of experience as a strategist at Jung von Matt Limmat and has already provided strategic advice to brands from all sectors. She studied business administration and marketing at the University of St. Gallen and is also on the board of the Art Directors Club Switzerland.

Newly emerged from Heimat Zürich in summer 2023 ( reported). The agency, based in Zurich's Helvetiaplatz, combines strategy and creativity for campaigns that make brands interesting. Its clients include Bank Cler, Swiss Post, Sky, Kinderschutz Schweiz and Wingo.

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