Family brings former head of creation at Saatchi on board

Creative Director Florian Weitzel has been working for the Ustermer Family agency since mid-February.

(Image: zVg.)

"With Florian Weitzel, we have an internationally successful Creative Director who can support us in all areas with his experience and power. We have a lot on the agenda for the next few years and look forward to going down this path together," Claudio Catrambone, founder and CCO of Family, is quoted as saying in a press release.

Weitzel was most recently Creative Director in Switzerland and a member of the management team at the Zurich branch of Saatchi & Saatchi. There he looked after clients such as Philip Morris, Jeep, Fiat and the personal brand Yanick Brecher, the FCZ goalkeeper.

Born in Rheinhesse, he studied at the Miami Ad School Berlin, lived in New York and Amsterdam, and has worked at Heimat Berlin, Chimney, Leo Burnett Zurich, Saatchi & Saatchi Zurich and most recently at The Game for BMW Global.

"We are expanding the agency and our range of services and thus positioning ourselves even better for our customers, but without losing the spirit of FAMILY. This is important to us and will be preserved. I don't think I've ever experienced an agency that has the same style as I do as a person," says Weitzel about his new commitment. "You'll be hearing from us more often in the future. I've come here to have a lot of fun, and I want everyone to see that."

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