Alexandra Theiler becomes Art Directrice at Feinheit
In order to make its campaigns and communication solutions even more visually convincing, the Feinheit agency will be relying on a kind of directrice in the future. Alexandra Theiler is the ideal choice.
The creative team of the Feinheit agency has been reinforced: Alexandra Theiler from Basel joined the team in July. In the newly created position of art director, she works at the interface of strategy, creation, graphics and multimedia. When developing campaigns and other communication solutions, she is in the creative lead from the very beginning, sketching out ideas and then developing them into visual communication concepts.
"Alexandra is a young talent who fits in perfectly with us. The chemistry is right," Carmen Schoder, partner and communications consultant at Feinheit, is certain after the first three months of working together. "We have the claim that our work doesn't just look pretty, but achieves impact, mobilizes and moves people. Alexandra contributes with her ideas and skills to help us do that even better."
Before joining Feinheit, Theiler worked for various agencies, most recently Eyeloveyou in Basel. She is a trained graphic designer, trained a few years ago in 3D visualization and animation, and is currently taking a CAS course in creation and strategic planning.
"Feinheit has a very diverse project portfolio that is a great match for my design interests," says Alexandra Theiler. And the internal collaboration is also right for her: "We work as equals and appreciate each other's ideas." That's why she enjoys commuting from Basel to Zurich several times a week, she emphasizes.
