Teads expands management team
Former IWC media expert Michalina Bialek joins the management team at Teads as the new Head of Enterprise Solutions and is responsible for the further development of the product strategy.
The global media platform Teads is expanding its management team with Michalina Bialek. As Head of Enterprise Solutions, the 27-year-old has been largely responsible for the direction of the product strategy since the beginning of May. Bialek joins Teads from the renowned Swiss watch manufacturer IWC Schaffhausen.
There, as Digital Media Manager, the pronounced media expert gained valuable insights into the digital marketing strategy of a well-known brand during her five-year engagement.
Other stations in her career include marketing management positions at the international consulting firm Accenture or at the advertising agency The&Partnership. There, the economist became familiar with the tools of media marketing and the digital landscape.
