Lenzerheide Bergbahnen reorganizes the management board

As "Head of Sales (B2C) and Digitalization", Christian Wyrsch strengthens the existing management team at LBB with Thomas Küng, Marco Bossi, Ariane Ehrat, Samuel Lorez and Othmar Kurath.

Christian Wyrsch. Photo: Nicole Trucksess.

Lenzerheide Bergbahnen, LBB, is expanding its management team to six people as of May 1, 2023. In addition to Thomas Küng (CEO), Marco Bossi (CFO), Ariane Ehrat (Head of Sales & Distribution), Samuel Lorez (Head of Technology and Deputy CEO) and Othmar Kurath (Head of Railways), Christian Wyrsch will join the management team as "Head of Sales (B2C) and Digitalization". Christian Wyrsch is a qualified auditor with an Executive MBA (EMBA) in Digital Transformation and has been a member of the LBB management team for many years.

Wyrsch joined LBB in 2015 and took up his position as Head of Cashier and Sales on August 1, 2016. In this role, the 41-year-old played a key role in the introduction of dynamic pricing for the Arosa Lenzerheide ski resort. This resulted in a change from ticket sales at the cash desk to online sales on the website, with the cash desk area being redesigned to meet the new requirements. In the ongoing digitization process of the two mountain railroad companies Arosa Bergbahnen and Lenzerheide Bergbahnen, Christian Wyrsch is also active in a key function. He will continue to perform this increasingly important function as a member of the Executive Board. The expansion of the Executive Board is temporary. This is because Ariane Ehrat (Head of Sales & Distribution) intends to step down in around a year's time and is expected to leave the Executive Board from that date.

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