Blue Entertainment: Pascal Santi succeeds Sabrina Wettstein
Pascal Santi will take over the role of Head of Media Sales & Sponsoring at Blue Entertainment from April 2023. He will be responsible for all advertising sales and sponsorship activities for Blue+ as well as their further development. Santi succeeds Sabrina Wettstein.
Pascal Santi has been with Blue Entertainment, formerly Teleclub, for five years. He was most recently part of the team of Sabrina Wettstein, who is moving to Swiss Post at the beginning of April, as Key Account Manager with a deputy management function. (Werbewoche.ch reported). Among other things, Santi steered the development of the marketing of the Blue+ brand.
The 44-year-old Zurich native previously held various positions in the marketing of major brands at the Swiss Football League, Amag, SRG SSR and Credit Suisse. He studied business communications and furthered his education in the fields of sports management and digital marketing.
At Blue+, Pascal Santi takes over as head of the Media Sales and Sponsoring team. In addition to managing the marketing agencies, his responsibilities include developing new advertising and sponsorship offers for TV, digital and cinema that are tailored to customer needs, as well as managing key accounts.