Two new additions to the management team of Coca-Cola HBC Switzerland
Per 1. Dezember 2022 gibt es zwei Neuzugänge in der Geschäftsleitung von Coca-Cola HBC Schweiz: Cedric El-Idrissi übernimmt als Commercial Director die Gesamtverantwortung des Vertriebs. Anita Kälin wird Corporate Affairs & Sustainability Director.
Cedric El-Idrissi joins from Mondelēz International, where he was Managing Director for Switzerland, to CCHBC Switzerland. He began his career in marketing at Wander, before holding various positions in marketing and sales at PepsiCo, ultimately serving as General Manager for the Swiss and Austrian markets. El-Idrissi holds a doctorate in business administration and a master's degree in economics.afts degree from the University of Zurich, a master's degree from the University of Bern and a bachelor's degree from Kansas State University.