Two new additions to the management team of Coca-Cola HBC Switzerland
As of December 1, 2022, there will be two new additions to the Executive Board of Coca-Cola HBC Switzerland: Cedric El-Idrissi will assume overall responsibility for Sales as Commercial Director. Anita Kälin will become Corporate Affairs & Sustainability Director.
Cedric El-Idrissi joins from Mondelēz International, where he was Managing Director for Switzerland, to CCHBC Switzerland. He began his career in marketing at Wander, before holding various positions in marketing and sales at PepsiCo, ultimately serving as General Manager for the Swiss and Austrian markets. El-Idrissi holds a doctorate in business administration and a master's degree in economics.afts degree from the University of Zurich, a master's degree from the University of Bern and a bachelor's degree from Kansas State University.