Two new additions to the management team of Coca-Cola HBC Switzerland

As of December 1, 2022, there will be two new additions to the Executive Board of Coca-Cola HBC Switzerland: Cedric El-Idrissi will assume overall responsibility for Sales as Commercial Director. Anita Kälin will become Corporate Affairs & Sustainability Director.

Cedric El-Idrissi and Anita Kälin join the management of Coca-Cola HBC Switzerland. (Pictures: zVg.)

Cedric El-Idrissi joins from Mondelēz International, where he was Managing Director for Switzerland, to CCHBC Switzerland. He began his career in marketing at Wander, before holding various positions in marketing and sales at PepsiCo, ultimately serving as General Manager for the Swiss and Austrian markets. El-Idrissi holds a doctorate in business administration and a master's degree in economics.afts degree from the University of Zurich, a master's degree from the University of Bern and a bachelor's degree from Kansas State University.

Anita Kälin brings many years of experience from senior communications positions in various international pharmaceutical, consumer goods and IT companies. Most recently, she worked as Head Corporate Affairs Switzerland and Austria for the commercial organization and manufacturing site as well as the international hub of Bristol Myers Squibb in Switzerland and Austria. In addition to her career and family, Kälin is involved in volunteer work. She is an elected part-time judge at the Criminal Court of Schwyz.

With her job change, Anita Kälin returns to familiar territory. Prior to her career in the pharmaceutical industry, she worked in the Corporate Affairs team of the Coca-Cola Company in Switzerland and led the brand communication for the launch of Coca-Cola Life.

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