Marcel Koller appointed Head of Brand Partnerships at Blick Group
As of November 1, Marcel Koller will take up the newly created position of Head of Brand Partnerships, combining his previous Content Promotion team and the Media Partnerships team in this role. At the same time, the Marketing unit will report to the Commercial Management business unit under the leadership of Blick Chief Commercial Officer Max Buder.
New responsibilities in the Blick Group: The current Head of Content Promotion, Marcel Koller, will be appointed Head of Brand Partnerships as of November 1. Under his leadership, the Content Promotion team and the Media Partnerships team, still headed by Ina Bauspiess (44), Head of Strategic Partnerships & Marketing, until the end of October, will be merged into one division.
The new unit will focus on the important strategic and commercial partnerships of all Blick brands as well as their optimal integration, which will enable partners to run cross-media and high-reach campaigns. In his new role, the 35-year-old Koller will continue to report to Blick Chief Commercial Officer Max Buder.
"By merging the two teams, Content Promotion and Media Partnerships, we can make the most of the synergies that have existed between the two areas and expand them," says the 30-year-old Buder.
As part of the reorganization, the marketing team will be managed as an independent division and, like the brand partnerships, will be attached to Blick CCO Max Buder in the future. The latter's area also includes advertising market development, together with Ringier Advertising, and the Verticals area. The Vertical Hub, headed by Bettina Widmer, acts as an interface between the editorial team, the customer and the users, opens up new target groups and subject areas, and creates advertising environments such as the successful "26 Summits" and "Winter Awards" campaigns.
