Blueheart strengthens digital team
The Aarau agency Blueheart is strengthening its staff in the context of the digital transformation and realigning the agency management in line with the associated challenges.
With Daniel Bachmann, Blueheart is filling the position of Chief Digital Officer (CDO) at agency management level for the first time. He is to sharpen Blueheart's digital mindset across all departments and hierarchy levels and expand the service offering in the digital area. With his expertise in change management, process development, and digital transformation, Daniel Bachmann will be part of the management team, helping to lead Blueheart into the future.
Christa Zesiger joined the consulting team in February 2022 with a clear focus on digital projects. With her industry experience in IT/software development, among other things, as well as her competencies in the area of online marketing, the communications specialist brings sound know-how to the agency, which is essential for solution-oriented customer consulting in the digital area as well.
