Stefan Metzger becomes managing director of Digitalswitzerland

Nicolas Bürer, Managing Director of Digitalswitzerland, is leaving the location initiative at his own request as of January 2022. He will be succeeded by Stefan Metzger. Diana Engetschwiler, Head of Swiss Digitaltag, will become Deputy Managing Director and succeed Sébastien Kulling, who is moving to the Digitalswitzerland Foundation.

Stefan Metzger wird Geschäftsführer von Digitalswitzerland

After around five successful years as managing director of Digitalswitzerland, Nicolas Bürer will be taking a new professional direction, according to a statement. Bürer will leave the location initiative in January 2022. Bürer joined the organization, which now counts 240 organizations as partners, as managing director in 2016. Last year, Bürer was also responsible for the operational merger with the umbrella organization of the Swiss ICT industry "ICTswitzerland." Digitalswitzerland's goal is to position Switzerland as a leading global location for digital innovation.

Digital expert Stefan Metzger has taken over the management of Digitalswitzerland. Most recently, Metzger spent 13 years as Country Managing Director of the Swiss business of the IT consulting company Cognizant, which serves major clients from the banking and finance, insurance, life sciences and pharmaceuticals, retail and consumer goods sectors. For the past year, Metzger has been involved with Digitalswitzerland and was a member of the Executive Committee.

"A country's digital competence and innovative strength are becoming central for every country," says Digitalswitzerland founder and Ringier CEO Marc Walder. "With Stefan Metzger, we are gaining a proven expert in the field of digital transformation, especially one with global experience. In the past six years, Digitalswitzerland has grown to become Switzerland's most relevant location initiative. Stefan Metzger will continue to drive this development."

Engetschwiler becomes deputy managing director

Diana Engetschwiler, head of Swiss Digitaltag, which was launched five years ago, will become deputy managing director of Digitalswitzerland at the beginning of 2022. She succeeds Sébastien Kulling, who is moving to the Digitalswitzerland Foundation as Managing Director. Over the past four years, Kulling has been instrumental in expanding Digitalswitzerland in French-speaking Switzerland.

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