New management team at Falstaff Switzerland

Philipp Bitzer becomes the new managing director of Falstaff Switzerland. He will be supported by Sophie-Marie von Haugwitz, who comes from an Austrian winemaking family and is now responsible for publishing marketing in Switzerland.

Philipp Bitzer takes over as managing director of Falstaff Switzerland, Sophie-Marie von Haugwitz becomes director of marketing. (Image: Falstaff/Herbert Lehmann)

The Falstaff culinary lifestyle magazine has a total circulation of over 140,000 copies. Now Falstaff also wants to position itself in the global world of gourmet food as a strong brand around the topics of wine, travel, culinary, luxury, and lifestyle. In the course of this further development, innovations are also planned in Switzerland.

In this country, Falstaff has been distributed as an independent magazine since 2014. In 2020, Falstaff Switzerland was the best-selling magazine in the wine and culinary category on the Swiss magazine market for the fifth year in a row.

Now another expansion is on the horizon, which is the responsibility of Philipp Bitzer. The experienced publishing professional took over the management of Falstaff Switzerland from Nicole Steffen at the beginning of November 2021. Also new to the management team in Switzerland is Sophie-Marie von Haugwitz. Born in Austria, she has extensive experience in international wine marketing and will support Bitzer in marketing and key account management as Director of Marketing for the growth strategy in Switzerland. Among other things, the publication rhythm of Falstaff will be increased to ten issues starting in 2022, according to a Falstaff press release.

Philipp Bitzer was born in 1967 and studied humanities at the University of Zurich. He came into contact with the media world at a young age and wrote for various publishing houses. After a professional detour into the world of the moving image, he moved to Neuchâtel around the turn of the millennium, where he worked as department head of "Expo.02" under Martin Heller as well as the Palépo founder and current mayor of Nyon, Daniel Rossellat. From 2003, he returned to German-speaking Switzerland and, at the same time, to the media world, and since then has managed several Swiss trade publishers, focusing in particular on the subject areas of construction, living and furnishing, as well as gastronomy and the hotel industry. In 2018, Bitzer took over the publishing and journalistic management of Marmite Verlag in Zurich, where he was responsible for, among other things, the popular magazine Marmite, the professional publication Marmite Professional as well as the "marmite youngster" gastronomy competition.

Sophie-Marie von Haugwitz was born in Austria in 1991 into an Austrian wine family and thus rooted in the Austrian wine world from childhood. She completed her studies in Business Management at King's College in London. In London and Singapore, she was responsible for wine listing in top gastronomy for several agencies. In 2018, she moved to Germany to join Wein & Vinos in Berlin. As product marketing manager, she developed communication and sales concepts in wine marketing. Before joining Falstaff, she developed a digital marketing strategy for Cascade Edel Hausrat in Lucerne, among other things.

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