Marco Baumann new Director Marketing & Sponsoring of Swiss Ice Hockey

Marco Baumann, former Head of Marketing & Sales at EV Zug, will become the new Director of Marketing & Sponsoring and a member of the Executive Board at Swiss Ice Hockey at the beginning of January 2022. Urs Schwegler left the organization at the end of August.

Swiss Ice Hockey

Baumann has extensive management experience in marketing in the sports business and especially in the ice hockey business. He has been managing director of the Tägi leisure, sports and event center in Wettingen for around three and a half years, during which time it has been extensively renovated and repositioned.

Prior to that, Marco Baumann was responsible for the operational, administrative and strategic management of the Marketing & Sales division as a member of the Executive Board at EVZ Sport from 2012 to 2018. Within this function, he was responsible for the expansion of marketing activities, the development and implementation of the sponsorship strategy as well as the overall internal and external image of EV Zug. Before joining EVZ, Baumann was also Head of Marketing & Sales at FC St.Gallen Event for five years, where he was also a member of the management team and responsible for sponsorship, marketing, PR, sales and merchandising.

The current Director Marketing & Sponsoring Urs Schwegler has left Swiss Ice Hockey at the end of August 2021 for family reasons. He has held this position since February 2021.

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