Henry F. Detering new CMO and Head of Global Marketing & Analytics at Vontobel

Henry F. Detering, CFA and marketing expert with extensive global and digital experience, is the new Chief Marketing Officer (CMO) and Head of Global Marketing & Analytics at Vontobel.

During his long career at Lazard Asset Management, Henry F. Detering built central marketing services and was appointed global head of marketing at the firm in 2014. Detering has a proven track record of cultivating a global brand, integrating sales and marketing, and aligning the structural and digital foundations for future growth, according to a statement from Vontobel.

Henry F. Detering is a member of the Global Executive Board and relocated from New York to the greater Zurich area this spring. He has spent much of his life in Europe, beginning with a year as an exchange student in Belgium. He studied biophysical chemistry at Dartmouth College, has a master's degree in international relations from the Lauder Institute at the University of Pennsylvania and an MBA in marketing from the Wharton School. In addition to English, he is fluent in French, and speaks some Portuguese and German.

"I am delighted that with Henry F. Detering we have a proven expert on the team who is convinced that the leading financial services providers of the future will be those who manage to deliver the best technology-enabled customer experience - a conviction we share. Marketing & Analytics plays a strategic role in our Lighthouse ambition: we have excellent client relationships and we are excellent investment specialists - and we want to use both to deliver an even better, targeted, technology-driven 'just-in-time' client experience. To achieve this, we at Vontobel need to work together on a truly holistic distribution strategy for our investment solutions. Henry F. Detering is the right person to deliver on this ambition and we are very much looking forward to driving it forward with him," said Zeno Staub, CEO Vontobel.

Detering has taken over as Head of Global Marketing & Analytics from Georg Schubiger, who initially led the Marketing & Analytics team together with Axel Schwarzer and most recently alone on an interim basis.

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