After initial partnerships in the event sector, Goldbach wants to intensify the 360-degree marketing of further Swiss events. This project is to be driven forward by Marco Gasser at the helm from August 2021.
The planned events include the Swiss Federal Wrestling and Alpine Festival 2022 and existing partnerships such as the one with Pink Ribbon Switzerland. Advertising clients will have a 360-degree concept at their disposal with commercial content around the respective event on the media marketed by Goldbach. "The acquisition of new mandates, such as the Swiss Federal Convention 2022, exemplifies the need of event organisers for a dedicated competence team such as the newly created Sponsoring/Events unit," explains Thierry Furrer, Managing Director Goldbach Publishing. "Goldbach Publishing will work closely with Marco Gasser with the aim of consistently expanding the portfolio."
Challandes takes over from Gasser on an interim basis
With his move to the event sector, Marco Gasser is handing over the management of 20 Minuten Advertising ad interim to Marc Challandes, Chief Revenue Officer at 20 minutes. As soon as the succession has been settled, Challandes will become 20 minutes return, according to a statement.
Marco Gasser has been Managing Director of the marketing unit 20 Minuten Advertising since the realignment of Goldbach within the TX Group at the beginning of 2020. Already since the foundation of 20 minutes 21 years ago, he is responsible for advertising sales in the commuter newspaper and has built up the sales team. Gasser is a federally certified marketing manager and holds an MAS Digital Business/Digital Leadership from the HWZ.
Marc Challandes has many years of experience in sales, especially in the media industry and with 20 minutes. In 2008, he joined the then 20–Minutes-outing platform Tilllate.com. After a stint at Energy and the digital start-up DailyDeal, Marc Challandes returned to the company in 2012 as Key Account Manager. 20 minutes and was soon promoted to Head of Mobile & New Business. In 2015, he moved to Tamedia's newly founded Digital Advertising & Services department, where he was responsible for the development of commercial digital advertising formats as Head of Commercial Products. In July 2019, Marc Challandes was appointed to the Executive Board of Tamedia as Chief Revenue Officer. 20 minutes appointed. He holds a Master of Advanced Studies from the HWZ in Digital Business Management.