Florian Sonderegger moves from Virtue to 20 Minuten

Florian Sonderegger will take over as Head of Commercial Publishing at 20 Minuten on 1 August 2021. He succeeds Christian Lüscher, who left the company at the end of February 2021.

Florian Sonderegger is currently Head of Business Development for the Northern European countries at Virtue Worldwide and advises national and international clients on communication and marketing issues. The 34-year-old has many years of experience in the media industry and in content marketing.

After studying German language and literature at the University of Zurich, he joined the youth channel Joiz in 2013 as an editor, where he was quickly promoted to editorial director and producer and was also instrumental in setting up the German subsidiary channel in Berlin.

In 2016, he moved to the Swiss offshoot of the global cross-media brand Vice as Head of Content, where he was also responsible for strategy and marketing as Director Vice Media from 2017 to 2019. At the end of 2018, he took over the position of Managing Director of the Vice agency Virtue.

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