Stefan Vasic becomes new Head of Marketing at Swiss
Stefan Vasic will become the new Head of Marketing at Swiss as of July 1, 2021. He was previously Head of Sponsoring & Events, Social Media and Tourism Partners.
Swiss International Air Lines has appointed 34-year-old Stefan Vasic as its new Head of Marketing, effective July 1, 2021. In his new role, Stefan Vasic will be responsible for Swiss marketing communications in Switzerland and the implementation of all marketing measures within the framework of the global Lufthansa Group marketing strategy. In his role, he will report to Caroline Drischel, who has been holistically responsible for the customer experience along the entire travel chain in the combined areas of "Brand Management & Marketing Communication" and "Product Management" since February 1, 2021.
Stefan Vasic has held various positions at Swiss since 2007, most recently as Head of Sponsorship & Events, Social Media and Tourism Partners. In this position, he was responsible for the entire sponsorship portfolio, partner management, event logistics as well as the airline's social media strategy and newsletter marketing. Prior to that, he was the Swiss airline's media spokesperson for several years. Vasic is a native of Switzerland and holds a Master of Science in Corporate Communications from the University of Rotterdam.
Bernhard Christen, who has headed the national and international marketing department for around eight years, will be taking on new challenges in the future.
