Swiss International Air Lines has appointed 34-year-old Stefan Vasic as its new Head of Marketing, effective 1 July 2021. In his new role, Stefan Vasic will be responsible for Swiss marketing communications in Switzerland and the implementation of all marketing measures within the framework of the global Lufthansa Group marketing strategy. In his function, he will report to Caroline Drischel, who has been holistically responsible for the customer experience along the entire travel chain in the combined areas of "Brand Management & Marketing Communication" and "Product Management" since 1 February 2021.
Stefan Vasic has held various positions at Swiss since 2007, most recently as Head of Sponsoring & Events, Social Media and Tourism Partners. In this position, he was responsible for the entire sponsorship portfolio, partner management, event logistics as well as the airline's social media strategy and newsletter marketing. Prior to that, he was the Swiss airline's media spokesperson for several years. Vasic is a native of Switzerland and holds a Master of Science in Corporate Communications from the University of Rotterdam.
Bernhard Christen, who has headed the national and international marketing division for around eight years, will be devoting himself to new challenges in the future.