Patrick Viert becomes Head of Transformation & Digital Innovation at Stories

With Viert, the film production company aims to respond to the structural changes in the advertising industry, as detailed in a press release. On the one hand, Viert is developing products and services that will make it even easier for agencies and direct customers to access Stories' core competencies in the future. On the other hand, new fields of activity will be opened up on the basis of Stories' storytelling and production expertise.

"We are at the beginning of a process. We always remain true to our storytelling DNA because we believe more than ever in the transformative power of stories," explains Yves Bollag, co-founder of Stories.

"In dialog with our clients and agency partners, we are thus opening up new potential for tailor-made, contemporary, quick-witted and yet emotionally moving forms of advertising. We are delighted that Patrick, whose strategic excellence and creative innovative spirit we have long known and appreciated, is now part of Stories and will be taking on these important tasks." Specifically, Viert will also contribute to projects as a strategic expert and thus further strengthen Stories' consulting expertise.

Viert has 15 years of professional experience in the creative industry. He built up the international media brand Vice and the creative agency Virtue Worldwide in Switzerland, completed a Master's degree in Digital Management at Hyper Island and is a guest lecturer for applied brand strategy at the Zurich University of the Arts. Most recently, Viert worked as an independent consultant for companies such as Swiss Life, Zurich University of the Arts and Myclimate.