Christian Anding joins Acronis as Regional Marketing Manager DACH, responsible for marketing strategy in the DACH region. Anding worked for over ten years in B2B marketing at Kaspersky Lab, where he was most recently responsible for all channel marketing in DACH and for strategic sponsorships. He also has international experience in the IT security business. In 2019, the graduate in business administration and information technology took over the marketing management at Macmon Secure.
Most recently, Anding worked at the digital agency _crsd in Berlin, where he was an account director responsible for performance CRM, lead generation and marketing automation projects for clients in the automotive, energy and IT industries.
Anding draws on a wealth of IT security & channel experience and will be one of the key areas at Acronis to further develop the strong cloud and security focus with distributors, resellers and service providers.