Carmen Keller becomes Marketing Manager DACH at Spitch
Spitch strengthens its market development in the DACH region and appoints Carmen Keller as Head of Marketing for the DACH region. In the newly created position, she is responsible for all of Spitch's marketing activities in Switzerland, Germany and Austria from the Zurich location with immediate effect.
Carmen Keller has more than 20 years of experience in leading positions in the ICT and consumer goods industry. Among others, she worked for Unisys Switzerland, BEA Systems and Netlife. Before joining Spitch, she was responsible for Smart Accessories and other product categories at Swarovski as Segment Manager.
"While we initially focused on the Swiss market with our exclusive Swiss dialect solutions and were able to win customers here such as Migros Bank, Swisscard, SBB, AMAG and many other renowned market players as customers, our list of priorities now includes continued expansion in large markets such as Germany," explains Jürg Schleier, Country Manager DACH at Spitch. "Against this background, it is important to expand our resources not only in the technology area, but also at the marketing level. Even though the future belongs to our solutions, this is precisely why they require explanation for many when it comes to highlighting their usefulness for companies and their end customers. It is a stroke of luck for us that we were able to recruit Carmen Keller for the newly created position of Marketing Manager DACH, a new team member who on the one hand has the necessary understanding of technology and on the other hand has profound know-how in addressing and meeting the needs of end customers. This skill mix is hard to find in the market and is ideal for us."
