Webrepublic strengthens 360° media team with four new additions

Last year, the Zurich agency Webrepublic expanded its offering in the direction of full service. Now the team is growing with additional media experts from the industry.

New at Webrepublic: Valerie André, Stefanie Bronhofer and Pablo Büttikofer (from left to right).

Webrepublic is bringing on board four new employees with many years of experience in the media industry. The experts will be integrated into the existing, previously purely digital media department headed by Joël Meier. This setup should enable the implementation of the "digital first" approach, strategic and operational synergies, as well as an intensive exchange of knowledge between classic and digital. According to Webrepublic, this is particularly valuable, as classic media such as TV and out-of-home are also increasingly bookable programmatically.

As Head of Media Strategy, Valérie André takes over the management of the newly founded team for 360° media planning. She started as an apprentice at Publimedia over 13 years ago. She then expanded her knowledge in several media agencies. Most recently, she worked at Mediaschneider as a consulting group leader in the area of media strategy. "I'm very excited to bring my know-how to Webrepublic in order to develop holistic and innovative campaigns together with the team," lets the new Head of Media Strategy quoted in the release. "Our goal is to guide digitally ambitious clients with a 360° media approach and provide the leading media and communications offering."

After completing her training at Dentsu, Stefanie Bronhofer went to Goldbach, where she worked intensively with the medium of TV for almost seven years and helped to build up the in-house TV planning department. During further agency experience, in which she looked after a very diverse client portfolio, she completed her studies to become a qualified marketing manager HF. She now joins the Webrepublic team as a Senior Consultant TV.

Pablo Büttikofer took his first steps in the advertising and media world during his apprenticeship at Axel Springer. Since then, he has continued to develop his knowledge in various agencies. There he was primarily active in consulting as well as in media buying and media planning. He will now support Webrepublic as Senior Specialist OOH & Print. "I am extremely looking forward to my task of driving the digitization of analog media, merging it with digital and taking full advantage of the creative possibilities," says Büttikofer. "Out-of-home media in particular offers enormous potential for further development, and this applies to both programmatic and planning."

As of May, another media strategist will join Valérie André's team.

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