Flurina Valsecchi new Editor-in-Chief of the Messenger of Urschweiz
Flurina Valsecchi is to become the new editor-in-chief of the Boten der Urschweiz. The 41-year-old will take over the editorial management of the largest daily newspaper in the canton of Schwyz in the summer from Jürg Auf der Maur, who will remain available as an author.
As the new editor-in-chief, Valsecchi will also take a seat on the management board of Bote der Urschweiz AG, according to a statement issued late Monday evening. The longtime employee of the Lucerne Newspaper is a good connoisseur of the region of Central Switzerland.
Accordingly, since 2016, Valsecchi has served as deputy editor-in-chief in the management of the Lucerne Newspaper and its regional editions; almost three years ago, she took over as head of the online team at Luzernerzeitung.ch.
Currently, in addition to her role as Co-Head of Online, Valsecchi is also involved in the Digital Transformation Taskforce as well as representing the online editorial teams of CH Media Publizistik.
The Messenger - as it is commonly known - achieves a regional reach of over 60 percent (42,000 readers) with its print edition in the Schwyz region, according to its own figures. Online, the Messenger Accordingly, around 20,000 readers per day. (SDA)
