Sandra Banholzer becomes new CEO of Rausch

Sandra Banholzer will become the new CEO of Rausch as of July 1, 2021, succeeding Lucas Baumann, who stepped down from the position in October 2020. Rolf G. Schmid, who will provide ad interim operational management, will take over the induction of the new CEO and then return to his duties as Delegate of the Board of Directors.

Banholzer started her career after completing a bachelor's degree in business administration as Sales Manager Latin America for Luzi. In 2007, she took on the role of Key Account Manager for Migros' Chocolat Frey operation in International Sales. In her role as Trade Manager for Migros, she lived in North America for two years, where she was responsible for setting up export platforms in the USA and Canada. This was followed by various positions in international sales for the Migros Group. Currently Sandra Banholzer heads the international business unit of Migros-Industrie, where she is responsible for the international brand and private label business.

With Sandra Banholzer, the Board of Directors is handing over operational management to a person outside the owner family for the first time. In this way, Rausch wants to set an example for the future-oriented direction of the family business and strengthen the intended modernization of the brand. With Sandra Banholzer, the company is to further expand its position as a global player in the field of natural cosmetics and also realize strategically important focal points in international distribution, specialized trade and e-commerce.