PepsiCo DACH reorganises its Public Affairs & Communications department

The Public Affairs & Communications team at PepsiCo DACH has been restructured. Kai Klicker-Brunner and Adriana Cerami have been joined by Sascha Urlau. In the future, the trio wants to provide stronger communications support for the global group's agenda in Germany, Austria and Switzerland and also set their own local accents.


The "Public Affairs & Communications" trio of PepsiCo DACH: Sascha Urlau, Adriana Cerami and Kai Klicker-Brunner (from left to right).

Sascha Urlau joined PepsiCo's Public Affairs & Communications team at the beginning of 2021. The 34-year-old started his career at PepsiCo and has been working as Event Project Manager and Senior Event Coordinator for the last five and a half years. Now, Urlau is expanding his responsibilities to include Corporate Events & Partnerships. "In my new role, I will be the first point of contact and driver of sponsorships and engagements on behalf of PepsiCo," explains Sascha Urlau, referring to the DACH region. "A central focus of my function will also be the organization of political events as well as pushing and intensifying into strategic partnerships."

Within the Public Affairs & Communications department, 30-year-old Adriana Cerami is taking on the position of Head of Corporate Communications at PepsiCo DACH. Cerami has been with PepsiCo for one and a half years and previously worked as a product communications specialist at Hyundai Motor Germany and as a consultant at Fischer Appelt, among others. Now, in her role at PepsiCo, she acts in particular as the main contact for media. 

Kai Klicker-Brunner heads the team of three. The 36-year-old has been Head of Public Policy, Governmental Affairs & Communications DACH and a member of the Management Board at PepsiCo for four months. He previously worked for Philip Morris International for around eight years. Klicker-Brunner now heads the department at PepsiCo and assumes responsibility for Public Affairs. Accordingly, from now on he will focus on the dialogue with stakeholders and decision-makers from politics, business and society. "In the past, PepsiCo has not been particularly present in the public debate on the relevant issues of our time and has also not been open enough to outside conversations and impulses," says Klicker-Brunner. "In the future, I would like to give the ambitious agenda of the world's food company a face in this country as well to stakeholders and decision-makers, and promote exchange and cooperation."

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