After five years at MetaDesign, Türi Cengiz is moving to Sir Mary, where he has been an account director since January. As a brand consultant of many years' standing, he brings with him extensive know-how in strategic and communicative brand management. "In Türi, we have gained an expert who can draw on an immense wealth of experience in the development and implementation of brand experiences along all touchpoints. In addition to consulting management, his tasks also include new client business and the strategic further development of the agency together with the management," explains Daniel Zuberbühler, co-founder and managing partner of Sir Mary.
In his career, Türi Cengiz was responsible for the accounts of international companies such as Swiss International Air Lines, Vontobel, ABB and Axpo. Nationally, he looked after brands such as Swisscom, Fortis Watches, Raiffeisen and Baloise - but also NPOs such as the Cancer League and Swiss Mountain Aid. The latter has a special significance for the mountain sportsman. It symbolises his passion for the Alpine region.
With mountaineering, Türi Cengiz creates a balance to his everyday professional life. He also sees parallels to his job in the creative industry: "Both areas require discipline, sound judgment, a lot of heart and the right mix of well-considered planning and flexibility. The key is to enjoy what you do. It has been clear to me for some time that these attributes also apply to Sir Mary's multi-disciplinary team. As such, I am very much looking forward to the opportunity to contribute my expertise in consultancy and client management here."