Mehmet Inan moves from 3 Plus to Axel Springer All Media
Axel Springer All Media (ASAM) is expanding its management team: Mehmet Inan joins the Executive Board and becomes Chief Marketing Officer of Media Impact, Axel Springer's marketer.
Under the umbrella of ASAM, Axel Springer has bundled all advertising market-related business areas in the News Media National segment since 2020. Inan joins ASAM from the Swiss private TV station 3 Plus, where he was most recently responsible for marketing as Chief Sales Officer, and is now also a member of its Executive Board. He will also bring his extensive moving image expertise to bear as Chief Marketing Officer at Media Impact, where he will be responsible in particular for the cross-media marketing of Bild Live.
"The journalistic environment in picture, digital and moving image is unique at Axel Springer in the News Media National segment and offers enormous marketing potential, especially cross-medially," says Mehmet Inan, looking forward to his new task. As a moving image expert, he wants to contribute his moving image expertise to the management and provide important impetus in the marketing of the ever-growing moving image portfolio.
