Florian Walz started his career as a media planner at Publicis. For eight years, he worked as a consultant across all media genres. It was soon clear to him that he would focus his professional career on the out-of-home sector.
In his last two years at Publicis, he built up the Outdoor Advertising unit. He then moved to APG|SGA, formerly Affichage Holding, where as Senior Manager he was responsible for digitalization, research and development in Switzerland and abroad.
At the same time, Florian Walz was instrumental in the development, conception and realization of today's planning tool SPR+. He then ran the Geyst agency for seven years. Until last year, Florian Walz was CEO of Out of Home Media, where he was responsible for the consulting areas of analysis, strategy, conception and research.