Jella Hoffmann is new WEMF research director
Jella Hoffmann took over as head of the WEMF research department at the beginning of the year. She takes over from Harald Amschler.
At the beginning of January 2021, Jella Hoffmann assumed overall responsibility for WEMF's research department. The media researcher, who holds a doctorate, has worked for the company since September 2012 as Director of Product Management and Ad-hoc Research and Deputy Head of Research. She has been a member of the WEMF Executive Board since August 2019.
The personnel change is part of a carefully planned, longer-term handover process. Hoffmann takes over from Harald Amschler, who as WEMF Head of Research has helped shape Swiss media research since 1998. Harald Amschler remains Deputy WEMF Managing Director and represents CEO Marco Bernasconi as well as the new Head of Research. He also takes on special projects at the overall corporate level.
"The research team has a lot planned this year," says Jella Hoffmann, excited about the new challenge. "We're launching the survey with the completely revamped research system, we're launching the freshly developed WEMF psychography "MACH Values" and there will be a new leadership study."
