Feuillet has extensive experience in consulting, creating, testing and implementing tracking and analytics concepts, as well as designing and building reporting dashboards, according to the release.
He has spent the last seven years working in various positions at Mediaschneider and its subsidiary Hoy. There, he built and expanded the Tracking & Analytics team in Hoy, which was awarded "Agency of The Year" in 2019. As a project manager, he successfully implemented extensive tracking & analytics projects for clients such as Swisscom, Wingo, BMW, Basler Versicherung, Feldschlösschen, Edelweiss and Swiss, gaining broad knowledge in the entire marketing analytics field in a wide variety of verticals.
Data management is increasingly becoming the heart of contemporary marketing. The analysis, management and optimization of marketing data are the basis for getting the most out of digital marketing activities. With the addition of Sandro, Equipe strengthens its practice in this area.
"With Sandro Feuillet, we can ideally complement the team and meet the requirements of the advertising market even better. His openness and collaborative way of working also fit perfectly into our agency set-up," says Hauke Broschat, Head of Media & Analytics.