Stuiq expands content team with Giuseppe Audino

Giuseppe Audino joins Stuiq from Radio Energy. With this move, the agency is expanding its digital and social competencies to include even more branded content.

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Giuseppe Audino joins Stuiq. (Image: Energy.ch)

With the addition of Giuseppe Audino - also known musically as Ayo Hope - Stuiq is expanding its expertise in the conception and implementation of branded content. The demand for audiovisual social media content that conveys strong stories will continue to shape future communications, the agency writes in a statement.

"Social media is now an integral part of every company's communications strategy. And that's where we come in. With Giuseppe Audino on the team, we have even more power for social-first content and storytelling. Also, things are definitely getting more musical with him as Ayo Hope now. That can be an advantage not only for our customers, but for the entire agency and also for me as a miserable singer," says a delighted Stuiq CEO Sandro Walder.

As a trained communications specialist with a bachelor's degree in business communications, Giuseppe Audino also has many years of experience as a presenter, editor and copywriter. His last station was at Radio Energy, where he developed text and content for social media and events. Under the pseudonym "Ayo Hope," he recorded several viral hits, including his dialect cover of the song "Despacito." Audino was also successful on TV this year on "The Voice of Switzerland" and won the battles.

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