Jung von Matt Limmat with new creative leadership

Annette Häcki, Luitgard Hagl and Carsten Jamrow will be on Jung von Matt Limmat's newly launched Excellence Board from 2021. The three creatives are sparring partners of the self-organized teams and responsible for the systematic promotion of creative excellence. They are now also members of the Executive Board.

Jung von Matt Limmat
New members of the Jung von Matt Limmat Excellence Board: Annette Häcki, Luitgard Hagl and Carsten Jamrow (from left to right).

Good ideas don't need a boss, but all the more a climate of trust, as Jung von Matt Limmat (new spelling: Jung von Matt LIMMAT and no longer Jung von Matt/Limmat) writes in a statement on Friday. For this reason, the agency is creating a radically new, hierarchy-free creative ecosystem. In addition to the Excellence Board, the creative ecosystem relies on self-organized teams, interdisciplinary empowerment and the "Future Creative Leaders" trainee program.

Annette Häcki joined Jung von Matt Limmat in mid-2020 and previously held senior positions at Wunderman Thompson and creative director at Rod. She was responsible for numerous successful and popular campaigns, is a big fan of co-creation and new client series winner.

Luitgard Hagl will join Jung von Matt Limmat in January 2021. She previously spent over five years at Jung von Matt in various roles and most recently as Executive Creative Director at Serviceplan in Munich. Luitgard is a fiction junkie and multiple award-winning storyteller.

Carsten Jamrow joined Jung von Matt Limmat at the beginning of 2019. Previously, he was at Lukas Lindemann Rosinski, Scholz & Friends and Jung von Matt in Hamburg. Jamrow appreciates the fusion of design, technology and creative disobedience.

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