Goldbach subsidiary AdManufaktur officially launches
Following the soft launch in January 2020 with Carmen Viudez as Head of Product Management, Oliver Schibli has now joined AdManufaktur, the latest Goldbach subsidiary, as Director Business Development. Together, the duo brings more than 40 years of experience in the digital industry on the agency, client and publisher side.
Carmen Viudez, Head of Product Management, Oliver Schibli, Director Business Development, and Martin Radelfinger, Chairman of the Board of Directors and Managing Director ad interim (from left).
Since January 2020, AdManufaktur has been offering individual, performance-oriented marketing solutions as a subsidiary of the Goldbach Group in Switzerland. These are based on the media and advertising assets of the TX Group network, Goldbach and Neo Advertising and range from TV, digital video and audio to 20min Paid Posts and Out of Home. Since its founding, the company has already been able to successfully implement various campaigns for performance-oriented clients and agencies, according to a statement on Thursday.
Ongoing campaign optimization thanks to attribution platform
The specially developed TV to Web attribution platform enables the coordinated use of performance-oriented TV advertising in combination with classic performance-oriented digital advertising measures. All marketing activities are continuously optimized and mapped on individual customer dashboards. In this way, the performance of the advertising measures used, from TV to paid posts on 20min.ch, for example, can be optimized on the basis of data from the sales funnel with a view to the return on ad spend. Since the beginning of the year, AdManufakur has acquired customers such as Luma Delikatessen, Mway and the Fachwerk agency.
Experienced team of two
Following Carmen Viudez, who has been Head of Product Management at AdManufaktur since the beginning of the year, Oliver Schibli has now been recruited as Director Business Development. Together, the two bring more than 40 years of experience in the digital industry on the agency, client and publishing side.
