SWA President Roger Harlacher steps down as Zweifel CEO

The Swiss snack company Zweifel Pomy-Chips will have a new boss by mid-2020. The current CEO, Roger Harlacher, will step down in 2020.

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This writes the Handelszeitung in its current issue. The new CEO will be Christoph Zweifel, who comes from the family, as the company confirms: "This is the first time in 29 years that a family member has held the position of CEO at Zweifel Pomy-Chips." 

The company's current CEO, Roger Harlacher, has decided to step down from his operational role as of June 2020, but will remain a member of Zweifel Pomy-Chips' board of directors. Harlacher is president of the Swiss Association of Advertisers SWA.

Harlacher has been CEO of Zweifel since 1 January 2016. He had previously worked for the family-owned company for 14 years, most recently as Director of Marketing and Sales. Already when Harlacher took up his job as CEO, Christoph Zweifel became his successor. (hae)

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