SWA President Roger Harlacher steps down as Zweifel CEO

The Swiss snack company Zweifel Pomy-Chips will have a new boss by mid-2020. The current CEO, Roger Harlacher, will step down in 2020.


This writes the Handelszeitung in its current issue. The new CEO will be Christoph Zweifel, who comes from the family, the company confirms: "This is the first time in 29 years that a family member has held the position of CEO at Zweifel Pomy-Chips." 

The company's current CEO, Roger Harlacher, has decided to step down from his operational role as of June 2020, but will remain a member of Zweifel Pomy-Chips' board of directors. Harlacher is president of the Swiss Association of Advertisers SWA.

Harlacher has been CEO of Zweifel since January 1, 2016. He had previously worked for the family-owned company for 14 years, most recently as Director of Marketing and Sales. Already when Harlacher took up his job as CEO, Christoph Zweifel became his successor. (hae)

More articles on the topic