Under Dojcinovic, the digital transformation and the linking of traditional channels with online advertising are to be driven forward at Livesystems and supplemented by programmatic advertising. There are still hardly any experts in this field, moreover the technologies for these forms of advertising in digital out of home (unlike online) are not yet mature. "We are therefore delighted that Dragan Dojcinovic will take Livesystems' pioneering role in digital marketing a further step forward with his expertise," says Yves Kilchenmann, CEO of Livesystems.
Anyone who wants to position themselves correctly in the two growth markets of DooH and online is now relying on cross-device campaigns and programmatic advertising. This technology gives advertising customers the opportunity to reach their target group quickly and independently at all touchpoints, while at the same time relieving them of administrative burdens. "In concrete terms, this means that a customer can book advertising space with us across multiple devices with the target group that suits him with a few mouse clicks and the same advertising media," explains Dragan Dojcinovic (31), the new Chief Commercial Officer CCO at Livesystems.
Dojcinovic worked for a year as director of online sales for the online news portal prior to his appointment as CCO at Livesystems Nau.ch and looks back on several years of experience in digital advertising at Tamedia and Adwebster. He is currently completing a part-time Executive Master of Business Administration.