Wirz involves other cadre members as co-owners and partners
With Fernando Perez as the new co-owner and co-majority shareholder and Amar Abbas, Catrin Bewersdorff, Michaela Burger and Michael Schmidt as the new partners, five further members of the management and executive staff are joining the Wirz Group.
The new Wirz co-owners come from all three agencies of the group, i.e. Wirz Communications, Wirz Brand Relations and Wirz Activation. Since 1967, the individual companies have been brought together under the umbrella of Wirz Partner Holding, in which 6 co-owners currently hold a majority stake and a total of more than 15 senior employees are involved.
Fernando Perez has been Executive Creative Director of Wirz Communications for four years. During this time, the multi-award-winning creative has been jointly responsible for successful campaigns for such well-known clients as Mobiliar, IKEA, Migros and SUVA. He already owned shares as a partner and now belongs to the circle of Wirz majority owners as a new co-owner.
Amar Abbas has been leading the fortunes of Wirz Activation Consulting as Managing Director and member of the Executive Board since 2017. As an experienced specialist in cross-media dialog marketing, he plays a key role in the success of the agency, which specializes in the data-driven activation of brand and customer values.
Catrin Bewersdorff as Client Service Director, has been looking after the major client Migros at Wirz Communications for four years. During this time, the company has caused a stir with spectacular Christmas campaigns and several successful Mania promotions, among other things.
Michaela Burger has been creative director and member of the management board of the newly established Wirz Brand Relations since mid-2017. She is responsible for the new appearances of Abraxas, Swisscom, the University Hospital Zurich and the 1st Swiss Read Aloud Day, among others.
Michael Schmidt has been working as Creative Director at Wirz Communications for four years. Since then, he has been jointly responsible for the conception and realization of multiple award-winning works for IKEA ("Literary Criticism") and melectronics ("The Best in the World for Me") as well as Feldschlösschen, Mercedes and Migros.
