Sponsoring analyses: Christina Ueberschlag new at Management Tools Media
Since April 1, 2018, 43-year-old Christina Ueberschlag has been strengthening the analysis team at Central Switzerland-based media watcher Management Tools Media as Project Manager Sponsoring.
Since the beginning of the year, the sponsorship analysis activities of the entire Argus Data Instights Group have been based in a competence center at Management Tools Media in Hergiswil NW. Business is developing encouragingly.
"Sales of classic media analyses rose sharply last year. In 2018, we are expanding in sports sponsorship analyses. With Christina Ueberschlag, we were able to sign up an experienced media expert with whom we can handle the new volumes. With her professional experience at leading publishers, agencies and market research companies, she brings a wealth of knowledge in the areas of consumer insights, media research and analysis," says Managing Director Stephan Wyss.
"Precisely because the battle for sponsorship money is becoming tougher, the importance of neutral, meaningful sponsorship controlling is increasing," says Wyss, explaining this development.
Management Tools Media produces sponsorship analyses for leading organizers, associations and sponsors in skiing, ice hockey, football, handball, floorball, motor sports and the cultural sector.
