Annina Keller studied journalism, social and economic history and political science at the University of Zurich from 1999 to 2005 after completing her schooling and teacher's diploma in Schaffhausen. She acquired a broad professional practice in Schaffhausen and Zurich in the areas of editing, moderation, communication and marketing, among others in cultural and media enterprises but also in the political sector.
Since 2014, Annina Keller has been Head of Communications and a member of the Executive Board of Suissetec, the Swiss-Liechtenstein building technology association based in Zurich.
SRG Deutschschweiz is one of the four regional companies in the SRG SSR association, which operates Switzerland's largest media enterprise with a public service remit. The association guarantees an economically and politically independent public audiovisual service in all parts of the country.