Hardy Lussi becomes Head of Sales TV & Radio National at Belcom

Hardy Lussi (49) joined Belcom on April 1 as Head of Sales TV & Radio National, responsible together with his team for the sale of AZ Medien's national TV and radio portfolio. In this function, he reports to Roger Elsener, Managing Director AZ Medien TV & Radio, in disciplinary terms and to Daniel Schnüriger, Managing Director Belcom, in technical terms. Daniel Schnüriger continues to bear overall responsibility for marketing AZ Medien's national and local TV and radio stations.

Together with his team, Hardy Lussi is responsible at the Zurich location for looking after media agencies, national direct clients, marketing partners Goldbach Media and Admeira, as well as working with radio intermediaries such as SwissRadioWorld.

Lussi previously worked at the private Swiss TV station S1, which was transferred to AZ Medien at the beginning of 2018. He is one of the co-founders of the station and was responsible for the marketing of S1 there as Marketing Director.

"We are delighted to have gained Hardy Lussi, a long-standing and proven expert who knows the advertising market as well as the audience and listener market inside out and is very well networked in the TV and radio market. He will be a valuable addition to Daniel Schnüriger's team. I wish Hardy every success and pleasure in his new role at AZ Medien TV & Radio." Roger Elsener, Managing Director AZ Medien TV und Radio.