Pascal Geissbühler from Branders founds consulting firm Biographis
The brand and career expert Pascal Geissbühler founds Biographis, a specialized consulting firm for career design. The focus is on people and their brands.
Pascal Geissbühler, who has been working in brand consulting for 15 years, is founding a consulting company for career design in addition to his work in the management of Branders. The offer is aimed at people who want to actively strengthen or change their professional role and career in terms of their employability.
Taking responsibility for shaping one's own career is one of the success factors of employability today and in the future more than ever before. Particularly in times of change - the digital transformation - awareness of one's own brand, typical profile, values and strengths, is central. One's own brand creates orientation. And it must be so strong that people can position themselves in the labor market and develop further.
In order to discover, develop and tell one's own story and brand, Biographis has developed a new consulting concept for career design. The new method combines strategies from branding, design thinking, storytelling and career counseling in a new and holistic consulting concept. This includes models of professional identity and individually applicable working tools. The goal is to promote self-competence, to develop one's own career sustainably.
Pascal Geissbühler comments: "People can learn from brands in their professional development. Today more than ever, it is important to sharpen one's own profile and continuously develop it further. Not just reactively, when it is too late and a change becomes imperative. But proactively, in the sense of a self-responsible handling of one's own possibilities. Last but not least, according to current studies, this is also a need of younger employees: early career planning and employers who want to keep them attractive and fit for the job market."
The offer is aimed at people - as private individuals or in companies - of different career phases, especially managers of different industries, as well as people working in the creative industries (media, marketing, communication, design, architecture). In addition to employability workshops for companies, career counseling and self-placement offers, storytelling and presentation workshops are a focus of Biographis.
Biographis relies heavily on workshop sequences in its consulting. The pulsating environment - in the middle of Zurich at Bellevue - should inspire and act as a creative space. As a place for exchange, for co-creation, where writing, describing and recording takes place, for joint learning processes and idea generation.
