Anita Zielina, Head of Digital Products, leaves NZZ Media Group

After successfully building up the company, Anita Zielina, Head of Digital Products at the NZZ Media Group, has decided to leave the company to take on new professional challenges.


Anita Zielina took over the newly created position of NZZ Digital Director at the beginning of May 2015. Since then, all digital NZZ products have been relaunched - the NZZ Newsapp will be the last to follow this year - and supplemented with digital offerings such as, NZZ Bellevue and NZZ Perspektive. Anita Zielina also set up a storytelling team to develop digital narrative forms. She also reorganized video, audience management and social media. After successful development work, she has decided to hand over the management of digital products at the turn of the year.

"Anita Zielina has built up the Digital Products division at the interface between technology, editorial and marketing, brought the necessary digital expertise on board or developed it and introduced new processes and tools. She has taken the company a decisive step forward in its digital transformation, enabling us to reach significantly more customers with our digital products today. I would like to thank her warmly for this and wish her all the best for her next steps," says Jörg Schnyder, Chairman of the Executive Board a.i. of the NZZ Media Group.

Following the realignment by Anita Zielina, the Moving Image and Audience Management divisions will be transferred to the Editorial department. Rouven Leuener, who is already responsible for Digital Product Development, will head the Digital Products division on an interim basis.

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