Ex-Admeira boss Martin Schneider becomes new CEO of Swiss TXT

On 25 September 2017, the Board of Directors elected Martin Schneider as the new CEO of Swiss TXT.


The Director General of SRG as well as the supervisory bodies of SRG have also approved this election. Martin Schneider will take over as CEO of Swiss TXT on 1 February 2018 from Daniel Benninger, who has held this position ad interim since Franziska Füglistaler stepped down in autumn 2016. Daniel Benninger will continue to actively accompany and support Swiss TXT and the new CEO as a member of the Board of Directors.

With Martin Schneider, the Board of Directors has been able to recruit a broadly networked media expert as CEO of Swiss TXT, according to a statement. Martin Schneider was CEO of Admeira until April 2017. Prior to that, he held various positions - from 2003 as CEO - at SRG subsidiary Publisuisse, which was integrated into Admeira at the end of 2015. As project manager and CEO, he played a key role in developing and building up the joint marketing company of Ringier, Swisscom and SRG.

Earlier in his career, Martin Schneider worked in brand management at Kraft Jacobs Suchard and on the Executive Board of SRG SSR as Assistant to the Finance Director and as Head of Commercial Affairs. Martin Schneider studied business administration at the HSG in St. Gallen and at the ESC Lyon. He also holds an Executive MBA and further training in Social Media Management. Martin Schneider is 50 years old, married, father of a nine-year-old daughter and lives in Solothurn.

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