Oliver Wirtz is the new Chief Digital Officer at Infel

Oliver Wirtz joins Infel as Chief Digital Officer and member of the Executive Board. In his role, he drives the digitalisation of the content marketing agency. Wirtz took up his position on 1 September 2017.


"Oliver Wirtz is our absolute ideal candidate," says Gert Schröder, Managing Director of Infel, "with him we are further strengthening our expertise in the strategic use of relevant content." Wirtz succeeds Phil Büchler, who is moving into self-employment at his own request and will continue to support Infel on a project basis.

Oliver Wirtz has many years of publishing experience and in-depth knowledge in the area of digital transformation. Thanks to his activities as editor/webmaster at Tamedia, his function as head of the online editorial department of SonntagsBlick at Ringier and as web director at IDG Communications, the 42-year-old is very familiar with the demands of digitalisation on communications companies. He also has several years of management experience in the digital and classic marketing sector thanks to his previous position as Head of Marketing at Newhome.ch.

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