Francesco Corbino, who completed a postgraduate degree in "Brand and Marketing Management" at the Lucerne University of Applied Sciences and Arts in 2015, is moving from Electronic Arts (or ABC Distribution & Retail Solutions) to the federal city. At by the way communications, he is primarily responsible for business development in the eSports sector. The rapidly growing E-Sports business unit of By the Way Communications now comprises a team of three employees. The service portfolio includes services in all areas and for all players in the entire e-sports eco-system (endemic and non-endemic brands, teams, players, marketers, associations, media, etc.).
Before joining Electronic Arts, Corbino worked for Graubünder Kantonalbank as Project Manager Sponsoring & Events, where his responsibilities included sponsoring HC Davos.
Richard Hurni, Managing Partner at By the Way Communications: "The e-sports market will also develop very quickly in Switzerland. By the Way Communications has already positioned itself well in this dynamic scene after a short time. I am pleased that with Francesco Corbino we can now specifically expand our already broad-based e-sports expertise in the area of console gaming."